Friday, November 12, 2010

NEW long-wearing polish for natural nails! FINALLY!



CND's Shellac is the first hybrid nail color that applies like polish, wears flawlessly for 14 days of high gloss shine, and is removed in minutes.

Day 1 - $40 later

Forget oversized handbags, statement necklaces, and sky-high stilettos: a shiny manicure is the "It" accessory of the moment. Beige neutral nails and bold bright polish are both on-trend this season, but in a time of recession, many women are going the DIY route with their nails. Who wants to spend $15 to $25 on a manicure that chips after two days? Well, the folks at CND are hoping to bring ladies back to the salon with Shellac, an innovative hybrid nail color that they guarantee will last 14 days.

Yes, you read that right. Shellac manicures last two whole weeks, and I should know. I tried the Shellac manicure at the end of April and documented the entire process so I could report back. As someone who does her own nails or gets a manicure about once a week, I was prepared to be a tough critic, but I was won over by Shellac pretty quickly. It does cost more than a regular manicure (typically around $40 to $45), but the results are well worth it. While nail innovations like the heat-activated Minx foils and pricey gel formulas like Calgel have become trendy, no other system has given me great results with a guarantee.

The Shellac manicure is completely unique and revolutionary. Have you ever gotten a manicure and then reached for your keys and ruined it? Have you ever gotten your nails done for an event the next day, and had your manicure chip before the festivities begin? Have you ever painted your nails before bed and woken up with sheet marks in them? Have you ever gotten busted at work for trying to redo your nails? Personally, I can say "yes" to all of these things, which is why I'm completely smitten with Shellac, the manicure that requires no drying time and lasts two weeks with no issues whatsoever.

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